The current Internet architecture is built around a host-to-host communication model, and is perfectly suited for applications, such as file transfer and remote login, that focus on communication between pairs of well-known and stationary hosts. However, the vast majority of Internet usage today is data retrieval, where the user cares about content and is oblivious to its location. For data retrieval, we argue that the current Internet architecture is far from a comfortable fit owing to both naming- and protocol-level issues. In this work, we address these naming and protocol issues and present our resulting design, Data-Oriented Network Architecture (DONA). DONA does not change the underlying point-to-point IP layer, but provides two primitives that sit directly on IP: fetch, by which a client requests a piece of data by its name (not its location), and register, by which a host offers to serve a particular piece of data. This is joint work with Mohit Chawla, Karthik Lakshminarayanan, Anirudh Ramachandran, Arsalan Tavakoli, Atul Vasu, Scott Shenker and Ion Stoica.